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VybeShyft Privacy Policy

Effective Date: September 9, 2025

1. Introduction

Welcome to VybeShyft! This Privacy Policy describes how VybeShyft ("we," "our," or "us") collects, uses, and shares your personal information when you use our iOS mobile application and related services. VybeShyft is an AI-powered photo transformation app that creates stylized versions of your selfies using artificial intelligence technology.

We are committed to protecting your privacy and being transparent about our data practices. This policy complies with applicable privacy laws including the California Consumer Privacy Act (CCPA), the European General Data Protection Regulation (GDPR), and other applicable data protection laws.

2. Information We Collect

2.1 Information You Provide Directly

Account Information: When you create an account, we collect:

  • Email address (required for account creation and communication)
  • Name (optional)
  • Password (stored securely and encrypted)

Images and Photos: When you use VybeShyft's AI transformation features:

  • Selfie images you upload for transformation
  • Camera photos taken within the app
  • Image metadata (file size, format, basic technical details)

Communication: If you contact us for support or feedback:

  • Your messages and correspondence
  • Any additional information you choose to provide

2.2 Information Collected Automatically

Device Information: We automatically collect:

  • Device type, model, and operating system version
  • Unique device identifiers (IDFV, not IDFA without consent)
  • App version and build information
  • Device language and regional settings

Usage Information: We collect data about how you use the app:

  • Features accessed and frequency of use
  • Transformation styles selected and preferences
  • Session duration and app interaction patterns
  • Error logs and crash reports for app improvement

Subscription and Payment Information: Via Apple App Store:

  • Subscription status and tier
  • Purchase receipts and transaction IDs (processed by Apple)
  • Subscription start, renewal, and cancellation dates

2.3 Push Notification Information

If you enable push notifications:

  • Device push notification tokens
  • Notification preferences and settings
  • Delivery status of notifications sent

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Core App Functionality

  • AI Image Processing: Transform your selfies using our AI algorithms
  • Account Management: Create and manage your user account
  • Subscription Management: Process and manage your premium subscriptions
  • App Personalization: Remember your style preferences and settings

3.2 Communication and Support

  • Send important service announcements and updates
  • Respond to your customer support requests
  • Send push notifications (with your consent)
  • Notify you about new features and improvements

3.3 Service Improvement and Analytics

  • Analyze app usage to improve user experience
  • Identify and fix technical issues and bugs
  • Develop new features and transformations styles
  • Monitor app performance and stability

4. Third-Party Data Sharing and Processing

We may share your information with the following third parties, who are contractually required to protect your data with the same level of security we provide:

4.1 AI Processing Partners

  • OpenAI: Your images are securely transmitted to OpenAI's APIs for AI transformation processing. Images are automatically deleted from OpenAI's systems within 30 days and are never used to train their models.

4.2 Infrastructure and Analytics Providers

  • Amazon Web Services (AWS): Secure cloud hosting and data storage
  • Google Analytics: Anonymized usage analytics (no personally identifiable information)

4.3 Apple Services

  • Apple App Store: Subscription and payment processing
  • Apple Push Notification Service: Push notification delivery

We do NOT:

  • Sell your personal information to any third party
  • Share your images with advertising networks
  • Use your data for advertising targeting
  • Share your information for marketing purposes without consent

5. Data Retention and Deletion

5.1 Image Data

  • Original Images: Automatically deleted within 48 hours after transformation completion
  • Transformed Images: Stored for 30 days to allow download, then automatically deleted
  • Image Thumbnails: May be cached for up to 7 days for app performance

5.2 Account and Usage Data

  • Account Information: Retained while your account is active
  • Usage Analytics: Aggregated and anonymized data retained for service improvement
  • Support Communications: Retained for 3 years for customer service purposes

5.3 Account Deletion

You can delete your account at any time through the app settings. Upon account deletion:

  • All personal information is permanently deleted within 30 days
  • All images and transformations are immediately deleted
  • Usage data is anonymized and cannot be linked back to you
  • This action cannot be undone

6. Data Security

We implement industry-standard security measures to protect your information:

  • Encryption: All data transmitted between your device and our servers uses TLS encryption
  • Secure Storage: Personal data is stored in encrypted databases with restricted access
  • Access Controls: Limited employee access on a need-to-know basis
  • Regular Audits: Regular security assessments and vulnerability testing
  • Secure Authentication: Industry-standard JWT tokens with automatic expiration

7. Your Privacy Rights and Choices

7.1 Access and Control

You have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we have about you
  • Update: Correct or update your account information at any time
  • Delete: Request deletion of your personal information
  • Portability: Request a copy of your data in a portable format
  • Opt-out: Decline optional data collection or processing

7.2 Communication Preferences

  • Push Notifications: Can be disabled in iOS Settings or app settings
  • Email Communications: Opt-out links provided in all marketing emails
  • Essential Notifications: Service-critical communications cannot be disabled

7.3 Camera and Photo Access

  • Camera access is required only for taking photos within the app
  • Photo library access is optional and only for selecting existing photos
  • You can revoke these permissions in iOS Settings at any time
  • App functionality requiring these permissions will not work if access is denied

8. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

  • Right to Know: Request details about personal information collected, used, disclosed, or sold
  • Right to Delete: Request deletion of personal information
  • Right to Non-Discrimination: We will not discriminate against you for exercising your rights
  • Right to Opt-Out: We do not sell personal information, so no opt-out is necessary

9. European Privacy Rights (GDPR)

If you are in the European Economic Area, you have rights under the General Data Protection Regulation:

  • Lawful Basis: We process your data based on legitimate interest and consent
  • Right to Rectification: Correct inaccurate personal information
  • Right to Erasure: Request deletion of personal information
  • Right to Restrict Processing: Limit how we process your data
  • Right to Data Portability: Receive your data in a structured format
  • Right to Object: Object to processing based on legitimate interests
  • Right to Lodge a Complaint: File complaints with your local data protection authority

10. Children's Privacy

VybeShyft is not intended for use by children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will delete such information immediately. If you believe we have collected information from a child under 13, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that any international transfers comply with applicable data protection laws and implement appropriate safeguards, including:

  • Standard contractual clauses approved by applicable authorities
  • Adequacy decisions for certain countries
  • Other lawful transfer mechanisms as available

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of material changes by:

  • Posting the updated policy on our website
  • Sending a notification through the app
  • Email notification for significant changes

Your continued use of VybeShyft after any changes constitutes acceptance of the updated Privacy Policy.

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

We will respond to your requests within 30 days (or as required by applicable law).

14. Terms of Service

14.1 Acceptance of Terms

By using VybeShyft, you agree to these Terms of Service. If you do not agree to these terms, please do not use the app.

14.2 Description of Service

VybeShyft is an AI-powered mobile application that transforms user-provided selfie images into stylized versions using artificial intelligence technology.

14.3 User Responsibilities

  • You must be at least 13 years old to use VybeShyft
  • You are responsible for maintaining the security of your account
  • You may only upload images that you own or have permission to use
  • You may not use the service for illegal or harmful purposes
  • You may not attempt to reverse engineer or compromise the app's security

14.4 Subscription Terms

  • Subscriptions are processed through Apple App Store
  • Subscriptions auto-renew unless cancelled before renewal date
  • Refunds are handled according to Apple's refund policy
  • Premium features are only available to active subscribers

14.5 Intellectual Property

  • You retain ownership of images you upload to VybeShyft
  • You grant us limited rights to process your images as described in this policy
  • VybeShyft's technology, algorithms, and app design are protected by intellectual property laws
  • You may use transformed images for personal, non-commercial purposes

14.6 Limitation of Liability

VybeShyft is provided "as is" without warranties of any kind. We are not liable for any damages arising from your use of the service, except as required by applicable law.

14.7 Termination

We may terminate or suspend your access to VybeShyft at any time for violation of these terms. You may terminate your account at any time through the app settings.

Last updated: September 9, 2025